Welch's Grape Juice has a long history of being a cutesy kid's drink,
but moms stopped buying it for their cutesy kids. Welch's found an unexpected
audience in 40+ year-old men who valued the drink for its tough antioxidants.
So we told the story of the toughest grapes, grown in the toughest conditions, by the toughest farmers, how they get smashed to make the toughest antioxidants on the planet.