IBM tracks every stat during a US Open tennis match.
We created live animations from this data and pushed them to Instagram
as soon as each set ended.
Getting them live immediately meant developing an algorithm that turned a huge library of custom animations into a :15 second story of each set.
44 were shared to the @IBMSports and @USOpen Instagram feeds. Over 5 days, they received more than 44,000 likes and countless comments. @sevenpercentsolution said "Whoever created these animations is awesome" Thanks, We like you too.
D&AD Yellow Pencil
One Show Gold Pencil
Cannes Silver Lion
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Google Creative Sandbox feature