IBM /

The 32-Minute Commercial

To launch the new brand campaign "Made with IBM" we decided to take over the Masters golf tournament. Typical advertisers for the Masters run a few spots 62 times. We decided to make 62 spots, and run each only once. We ended up with a 32-minute commercial interrupted by golf.

Here are 5 of my favorites.

Eggs made with data :30




Fans made with mobile :30




Delivery made with cloud :30




Music made with cloud :30




Data Symphony/A Boy and His Atom :60